View Along the TV App Landscape: The Early Innovators

Anyone developing mobile apps for TV should check out George Winslow’s excellent piece at CableBroadcasting, View Along the App Landscape, surveying TV apps from interviews with 25 TV executives.  While networks have had early successes launching second-screen apps that accompany TV shows, like the ABC Grey’s Anatomy app and The Royal Wedding by NBC News App for iPad, iPhone and Android that surpassed 200,000 downloads, executives in digital and mobile admitted to still refining the business cases for companion apps.  TV Everywhere apps are now taking the stage for networks like ESPN, CNN, and Turner, all of which continues to emphasize the complexity of TV offerings that fans need to navigate to access content and watch their favorite shows.

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