This Week in TV Startups: SF Edition

With TechCrunch Disrupt drawing entrepreneurs and angels from afar by day, Yidio presented at two local video/connected TV events this week by night.  Starting with a demo of the new Yidio Alerts platform and our Facebook Connect integration at SFBeta we were in good company alongside YuMe, VidCaster and Squrl, among others, at 111 Minna. Then we offered a sneak peek of our upcoming mobile apps at the LeanBack Meetup by AdRise, as always an engaging crowd of video advertising, social TV and connected television entrepreneurs.   This week underscored that SF is home to some of the most exciting start-ups and game-changing ideas in disrupting the traditional television experience.

Programming Discovery and Personalization at TV of Tomorrow

In this panel at the May TV of Tomorrow conference top innovators in TV programming discovery and technology talk about helping users navigate the fragmentation of rights, new devices, subscription services, and the impulsivity of TV anywhere.  Finding new shows to watch has been determined largely by recommendations by friends and trusted sources and yes, the onscreen programming guide.   Discovery is further complicated now to decide when and where to watch – on air, time shifted on DVR, catch-up streaming, premium on-demand viewing.

Moving forward, personalized recommendations, the personal TV guide, the personal “what to watch, now” will be how we find and watch. As we like to say “Bringing TV to You.”

Programming Discovery, Personalization, and the TV of Tomorrow from Tracy Swedlow on Vimeo.

Put Down the Remote! Yidio Office Opening & Anniversary June 8th

We’re officially opening our San Francisco office, and you’re invited to celebrate with us. We’ll be toasting to our third anniversary, warming up our new offices, and introducing our growing team for a fun happy hour and open house.

When: June 8, 6pm to whenever
Where: 650 Mission Street
What: Yidio Anniversary and Open House

Click here to RSVP.

See you there!

–          Brandon, Adam and the Yidio Team

Yahoo Veteran, Greg Hintz, Joins as General Manager

Our Team is Growing!

Greg Hintz, General Manager

Greg Hintz

Today Yidio welcomes a new addition to our executive team,   Yahoo! veteran Greg Hintz, who joins as General Manager to lead marketing, distribution, audience and business operations. Prior to joining Yidio, Greg was Head of Listings and SEO of the Yahoo! Americas region, where he was responsible for business management, content and programming, and the day to day operations of industry leading properties such as Yahoo! Autos, Yahoo! Shopping, Yahoo! Travel, Yahoo! Real Estate, and Yahoo! Health.  Greg brings a diverse background in business strategy, analytics, web search and online advertising to this position.  In his seven year career at Yahoo, Greg was General Manager of Yahoo! Shopping, and managed the Yahoo! Entertainment Operations Finance team.  He was also a member of the Yahoo! Search Business Operations team.  Prior to Yahoo, he held positions at NexTag and Goldman Sachs. Greg is a Chartered Financial Analyst and holds a bachelor’s degree in economics from Yale University.