Programming Discovery and Personalization at TV of Tomorrow

In this panel at the May TV of Tomorrow conference top innovators in TV programming discovery and technology talk about helping users navigate the fragmentation of rights, new devices, subscription services, and the impulsivity of TV anywhere.  Finding new shows to watch has been determined largely by recommendations by friends and trusted sources and yes, the onscreen programming guide.   Discovery is further complicated now to decide when and where to watch – on air, time shifted on DVR, catch-up streaming, premium on-demand viewing.

Moving forward, personalized recommendations, the personal TV guide, the personal “what to watch, now” will be how we find and watch. As we like to say “Bringing TV to You.”

Programming Discovery, Personalization, and the TV of Tomorrow from Tracy Swedlow on Vimeo.